Marketing News
Subway kicks off new loyalty program in March
February 23, 2018
Next month, Subway will launch MyWay Rewards, a loyalty program customized to the user from enrollment through redemption, according to a press release. The…
read nowCarl's Jr., Hardee's split into separate brands, Carl's kicks off ad campaign
February 19, 2018
CKE Restaurants Inc. is separating the Carl's Jr. and Hardee's brands to create a distinct identity for each, starting with Carl's Jr. CKE selected Havas…
read nowAirports increasing mobile-ordering capabilities
February 16, 2018
Airport restaurants across the U.S. are increasing their mobile order-ahead capabilities thanks to a partnership between LevelUp and Grab, an airport…
read nowGrubHub partners with Foursquare, picks top dishes in 5 major metros
February 13, 2018
Just a week after announcing a partnership with Yum Brands to deliver Taco Bell and KFC nationally, GrubHub is expanding its partnership with Foursquare…
read nowArby's puts some spice in seasonal fish offering
February 13, 2018
With Christians' observance of Lent starting Feb. 14, Arby's is adding Nashville Hot fish as a twist on the Nashville hot chicken craze of late, a news release…
read nowA&W signs largest multilocation pact since acquisition from Yum
February 13, 2018
A&W Restaurants Inc. has signed its largest multi-unit deal since a group of franchisees bought the brand from Yum nearly seven years ago. The agreement…
read nowWhite Castle's 27-year-old Valentine's Day dinner gets techy boost
February 7, 2018
Even true love can get a boost from technology as White Castle is discovering this Valentine's Day, the first year that the slider brand has employed online…
read nowMenufy partners with LevelUp to build restaurants' mobile reach
February 6, 2018
Online ordering provider, Menufy, has partnered with LevelUp to extend its restaurant clients' distribution channels and hopefully orders, without added cost.
read nowLong John Silvers reborn this year for Feb. 14 Lent start
February 6, 2018
In last year's pre-Easter period, known to most Christians as Lent, seafood QSR Long John Silver's reported that it sold more than 2 million pounds of fish and…
read nowCheckers/Rally's vs. Taco Bell; McDonald's vs. Wendy's: The day of dueling QSRs arrives
February 2, 2018
The days of the dueling QSRs have begun in earnest, with five of the sector's big brands waging ad wars on one another.
read nowWetzel's Pretzels achieves modest growth in a 'flat' market
February 1, 2018
Wetzel's Pretzels has released its 2017 financial results and outlook for 2018. Leadership said that the chain managed to grow same-store sales at a time when…
read nowQSR market to grow 5.16 percent by 2022, product launches increasingly important
January 30, 2018
Between now and 2022 the planet's fast food market is expected to grow at a CAGR of 5.16 percent, according to the most recent report from…
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Jack in the Box pits 'low-brow' against 'high-brow' in Martha Stewart-centered campaign
January 29, 2018
Jack in the Box has begun a quasi food fight and chain promotion involving its giant golf ball-headed mascot, Jack Box, and the queen of culinary correctness…
read nowBojangles to launch fish LTO
January 29, 2018
Bojangles is launching a "fishy" LTO Monday, Feb. 5. The scratch-made BojAngler fish sandwich features a wild-caught Alaskan pollock fillet dusted with…
read nowKFC dubs Reba McEntire as 1st female 'Colonel'
January 26, 2018
Reba McEntire is trading in her trademark red locks for the colonel's white curls to become the first woman to put on the Kentucky Fried Chicken string tie.
read nowCousins sweepstakes focuses on championship basketball
January 24, 2018
To celebrate teaming up with the University of Wisconsin - Madison Athletics for three more years, Cousins Subs is bringing back the Bucky's Got Game…
read nowChick-fil-A Atlanta opening attracts CEO 'camp-out'
January 19, 2018
The Chick-fil-A opening Thursday in Atlanta had some unusually well-to-do folks camping overnight outside, including the chain’s CEO Dan Cathy. Cathy and about…
read nowDunkin' Donuts does 'a proper cup' this Friday
January 19, 2018
Dunkin' Donuts is putting a little surprise inside every purchase made today from 10 a.m. to 2 p.m. It's a celebratory gift for National Hot Tea Month and…
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Largest American Indian chain grows, adds to menu
January 18, 2018
The largest American Indian chain in the United States — Tocabe — is expanding its menu and its footprint.
read nowBurger King's new King Sandwich turns up flame on competitors
January 18, 2018
Burger King has loaded its royal weapons and fired directly at one of its top competitors — McDonald's. BK, today, launched its flame-grilled, double…
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